Wipro Consumer Ventures Buys Minority Stakes in Snack Brand Let’s Try

"We aim to leverage the new funding into opportunities to propel Let’s Try towards becoming one of India’s most promising brands"

Wipro Consumer Care Ventures, which invests in Wipro Consumer Care and Lighting, has bought minority stakes in Let's Try , a snack brand based in Delhi NCR. This shows Wipro's move into the fast-growing snacks market. Let's Try focuses on healthy snacks with natural ingredients and unique flavors.

This investment fits Wipro's plan to broaden its range of products and follow new consumer trends. Wipro liked Let's Try's dedication to quality and innovation in snacks. This shows Wipro's interest in helping promising businesses in the FMCG sector.

Let's Try was founded in 2021 by Nitesh and Ankita Gupta. It has become popular by offering snacks that are both healthy and tasty. Their products include roasted makhanas, nuts, and trail mixes, which are healthier than regular snacks.

Kalra said, “We aim to leverage the new funding into opportunities to propel Let’s Try towards becoming one of India’s most promising brands.”

Wipro Consumer Care Ventures' investment aims to help Let's Try grow faster. Wipro will use its skills in branding, distribution, and expanding markets. This partnership should improve Let's Try's production, make its products available in more places, and strengthen its brand across India.

Overall, Wipro Consumer Care Ventures wants to invest in innovative startups in the FMCG sector. This partnership helps Let's Try expand and take advantage of the growing trend towards healthy snacks.