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The quick commerce (qcom) industry has shown strong potential recently. A few years ago, there was skepticism about qcom's growth in India, partly because many Indians view shopping as an important reason to leave home.
Additionally, the widespread presence and customer loyalty of local kirana (mom-and-pop) stores cast doubt on qcom's appeal to traditional shoppers.
However, qcom has demonstrated that a significant number of consumers prioritize convenience over traditional shopping. These consumers are not abandoning local stores or supermarkets but are increasingly attracted to qcom services that deliver items within minutes with just a click.
The rapid expansion of qcom players like Blinkit, Instamart, and Zepto, which together manage around 1,300 dark stores, has shifted the perspective from doubt to optimism about qcom’s future.
Qcom has intensified competition among various distribution channels, including kiranas, modern retail, e-commerce, and direct-to-consumer (D2C) channels, all vying for consumer attention and spending.
The expected entry of major players like Amazon, Flipkart, and potentially Jio could make this competition even fiercer. Consumers will likely benefit from more product options, better discounts, and faster service.
E-commerce giants now need to rethink their product offerings in relation to qcom. Key considerations include aligning supply chains with qcom demands, understanding complex revenue and margin metrics, and using data analytics and AI to identify opportunities in qcom channels by category and region. While food and groceries are currently the main focus for qcom, it will be interesting to see how other categories might be incorporated for additional sales.
This article does not aim to predict qcom’s impact on e-commerce or determine the winner in the qcom competition. Instead, it focuses on how qcom is expected to influence the food supply chain, affecting everyone from consumers and processors to SMEs, startups, and farmers.
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