Swiggy launches market intelligence dashboard for its restaurant partners

Swiggy, the Bengaluru-based food delivery giant, has launched a new tool called the Market Intelligence Dashboard to help its restaurant partners gain valuable insights and improve their business strategies. 

This dashboard is designed to give restaurants, regardless of their size or type of cuisine, a comprehensive view of their performance and help them compete effectively in the food delivery market.

The dashboard features several key components like:

Overview Tab: This section provides a broad view of a restaurant's performance compared to the market as a whole. It includes important metrics related to business operations, customer engagement, and spending. Restaurants can see their overall score and detailed breakdowns in each area, which allows them to compare their performance with market standards.

Business Metrics Tab: This part focuses on critical business indicators such as order growth and average order value. By benchmarking these metrics against industry best practices, restaurants can spot areas for improvement and potential growth.

Operational Metrics Tab: Here, the focus is on operational efficiency. This tab tracks metrics like order cancellations, availability, and customer complaints, helping restaurants maintain high service standards.

Funnel Metrics Tab: This section analyzes customer behavior and conversion rates, offering insights into how customers interact with the restaurant’s menu and services. This can help restaurants optimize their menu and enhance customer satisfaction.

Spend Metrics Tab: This feature tracks marketing investments, including ads and discounts, on Swiggy. It helps restaurants evaluate the effectiveness of their marketing efforts and adjust their spending accordingly.

The Market Intelligence Dashboard is user-friendly and available to all Swiggy partner restaurants, making it a valuable tool for improving operations and profitability. 

This launch is part of Swiggy’s preparations for its upcoming IPO, where it aims to raise $1.25 billion, and its continued expansion of its quick commerce platform, Instamart. Additionally, there are reports that Amazon may be considering investing in Swiggy’s Instamart.