Supply6 ropes AB de Villiers as the New Brand Ambassador and Investor

Supply6 360, named after AB De Villiers' all-around cricket skills, focuses on improving nutrition by tackling vitamin D, B12, and gut health issues.

Supply6, the Bengaluru-based supplement brand has roped in South African cricketer AB de Villiers as an investor and Brand ambassador. 

The company was founded in 2019 by Vaibhav Bhandari and Rahul Jacob. The supplement brand offers various products, like, nutrients, proteins, carbohydrates, vitamins, etc. The company also offers healthy solutions to gut problems as well as skin and body wellness. To date, the company has raised a total funding of $1 Mn. 

With the entry of AB de Villers as an investor, Supply aims to leverage de Villiers’ global influence and credibility to boost Supply6's brand visibility and market reach. De Villiers' involvement is expected to enhance consumer trust and drive the startup’s growth in the competitive health supplement industry.

AB de Villiers also mentioned that as an athlete, he knows how important good nutrition is for health and performance. He likes that Supply6 offers easy and complete nutrition solutions, which match his focus on staying at his best. He is impressed with how quickly the brand is growing and is excited to help promote healthier living.

Supply6 360, named after AB De Villiers' all-around cricket skills, focuses on improving nutrition by tackling vitamin D, B12, and gut health issues. The company aims to encourage healthier living through complete nutrition solutions with De Villiers as their partner.

The startup Supply6 also competes with other supplement brands like OZiva, BoldFit, and HealthKart. The health and wellness market used to be led by big brands like Amway, Cipla, Herbalife, and Himalaya Wellness. Recently, many new startups have emerged, such as OZiva, MuscleBlaze, Cureveda, Wellbeing Nutrition, and What’s Up Wellness.

In recent years, many cricket stars have been getting involved in startups as investors, brand ambassadors, and founders.

For example, in April, cricketer Shikhar Dhawan became an investor and brand ambassador for the personal hygiene brand Svish during a bridge funding round. Also in April, former Indian captain Mahendra Singh Dhoni joined the Pune-based electric vehicle startup EMotorad as both an equity investor and brand ambassador.