My Tirth India, the spiritual startup has ceased operations due to insufficient funds.

My Tirth India, a startup focused on spiritual tourism and technology, announced on Monday that it is closing down due to a funding crisis. This is surprising because the spiritual tech sector has been growing rapidly, even though many other sectors are struggling for funds.

Over the last 15 months, more than a dozen startups in the spiritual tech field have raised over $40 million. My Tirth India, which was founded in 2019, offered a platform for organizing trips to India’s major religious sites. They brought together temples, priests, hotels, travel agents, astrologers, and wellness services like Ayurveda and yoga into one service.

Indraneel Dasgupta, the co-founder and CEO of My Tirth India, expressed regret over the shutdown. He mentioned that the company had been working to create jobs and help people reconnect with their cultural heritage. The company’s financial troubles were worsened by the death of its principal shareholder and mentor, Subrata Roy, who had invested nearly $1 million in the startup. Roy, the founder of Sahara India Pariwar, was a key supporter of the company.

My Tirth India also introduced spiritual membership programs for travellers and opened spiritual showrooms in cities like Lucknow, Varanasi, Kolkata, and Noida. They sold products such as incense sticks, worship items, and idols.

The Indian travel industry is a significant part of the country’s economy, with spiritual tourism making up a large portion of it. Despite the challenges, the broader spiritual tech sector has seen substantial investment, with other companies like Ustav App, DevDham, and AstroTalk also securing considerable funding recently.