Masaba Gupta collaborates with Myntra as Brand Ambassador for Myntra Home

"Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratising fashion and lifestyle"

Designer, actor, and business entrepreneur Masaba Gupta collaborates with Myntra as its brand ambassador for Myntra Home. 

With this collaboration, Masaba will infuse her creative vision into unique designs, curating an inspirational home collection tailored for trend-focused customers. 

Commenting on the association, Masaba Gupta in a statement said, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra's Home Category is about transforming home decor into a bold statement of self-expression.”

Sundar Balasubramanian (CMO, Myntra)  also expressed how delighted him and the entire team of Myntra are to get Masaba on board with them. “ We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratising fashion and lifestyle.”- he said.

“Curated by Masaba” Campaign

Masaba will be part of the 'Curated by Masaba' campaign, promoting Myntra's premium home collection. The campaign focuses on Myntra's commitment to high-quality design. An ad featuring Masaba Gupta and content creator Kusha Kapila humorously shows a party where guests admire the stylish home decor, revealing it all comes from Myntra.

Myntra Home 

Myntra Home offers a wide range of products including home furnishings, decor, bath, and bed linen from many brands like M&S Homes, H&M Homes, and India Circus. With over 400,000 styles from more than 1,500 brands, customers have plenty of choices. 

This collaboration with Masaba aims to improve the shopping experience by providing a specially curated collection focused on design and aesthetics.

Myntra's easy-to-use interface helps customers find home products and get inspiration to transform their homes. For instance, the 'Cozy Bedroom' and 'Lovely Living Room' collections include themed decor items like ceramic diffusers, minimalist lamps, tropical cushions, and textured ottomans.