Bollywood actress Kriti Sanon is the new Brand Ambassador for Fashion Brand BIBA

BIBA, a popular Indian women’s fashion brand, has teamed up with Bollywood star Kriti Sanon as its new brand ambassador. 

This partnership highlights BIBA’s commitment to blending Indian tradition with modern fashion. The collaboration aims to celebrate India’s rich heritage while introducing contemporary styles.

BIBA offers a wide variety of clothing options designed to suit every woman's taste. The brand prides itself on its team of skilled artisans and designers who create stylish, comfortable, and durable garments.

The new ad campaign, titled “There’s something BIBA about her,” features Kriti Sanon and is crafted by Enormous Brands. The ad captures the essence of BIBA by showcasing vibrant colors, detailed designs, and luxurious fabrics. 

It tells the story of India’s cultural richness through Kriti’s elegant and effortless style. The film emphasizes how BIBA’s outfits merge traditional elements with modern sophistication, making them perfect for festive and special occasions.

Siddharath Bindra, Managing Director of BIBA Fashion, expressed enthusiasm about the partnership, noting that Kriti embodies the modern Indian woman who is confident and connected to her roots. He believes Kriti’s journey as an actress reflects BIBA’s own evolution and that this collaboration celebrates the spirit of every BIBA woman who values tradition while embracing the future.

Kriti Sanon shared her excitement about joining the BIBA family, praising the brand for its celebration of Indian heritage and its understanding of the modern Indian woman’s evolving style. She highlighted that BIBA’s collections offer stylish options for every occasion and age group, making it a standout choice for women’s fashion.