Beyoung, Udaipur-based D2C Fashion brand, that’s Aiming for Rs 650 Cr GMV

"Over the next three years, we plan to expand our presence by establishing physical stores in various neighborhoods across India"

Beyoung, a D2C Fashion brand based out of Udaipur, is aiming for a Gross Merchandise Value (GMV) of Rs 650 crores. 

The startup was founded in 2018 by Shivam Soni, who claims to have delivered more than 20 lakh online orders. Recently, the company also announced its expansion with 300 offline stores across India and growing GMV two-fold to Rs 650 crore by 2027. 

Shivam also expressed his view on the expansion, “Over the next three years, we plan to expand our presence by establishing physical stores in various neighborhoods across India. This will complement our existing online platform and provide a seamless shopping experience.”

The Idea- Beyoung 

Beyoung started with the idea of entering the essentials market, aiming to provide affordable yet aspirational fashion options in smaller cities across India, known as the 'Real Bharat.' While other brands were catering to specific groups, Beyoung focused on reaching the broader mass market.

Their main focus was on clothing (Kapda) from the essential ROTI, KAPDA, MAKAN mantra, offering branded items to consumers in these areas, combining style and quality at reasonable prices.

How has your startup performed since it started?

Since its establishment, Beyoung has experienced significant growth and reached important milestones. They have a strong customer base of 5 million, demonstrating a high demand for their brand. The company has effectively connected with their target audience, particularly focusing on the men's fashion segment, which now generates 90% of their revenue.

In the fiscal year of 2023, they achieved an annual recurring revenue (ARR) of 200 million, showing their commitment to expanding market presence, improving products, and engaging customers effectively.

“We aim to be the top choice for customers by offering trendy styles and great value for money. Our focus will be on efficiently engaging with and serving the mass market, both domestically and internationally, to become a part of their everyday wardrobe.”- Shivam said.