AI Powered Beauty Brand Honestly, raises Rs. 3.2 Crore in Pre-Seed Funding Round.

Honestly, a startup focused on beauty and personal care that uses AI, has raised Rs 3.2 crore in a pre-seed funding round. Better Capital led the investment, with additional support from Kunal Shah’s QED Innovations, as well as executives from Flipkart, Polygon, and Cred.

Founded by Karishma Rathaur, Honestly plans to change the beauty industry by letting users share and review products with each other. The funds will help launch their initial product and work on finding the right market fit.

Honestly will make money by partnering with brands, allowing them to add APIs and widgets to their product pages. This will improve how users interact with the platform and make the shopping experience better.

The company aims to grow its user base to 1 million people in India over the next few years, striving to become a top platform for beauty lovers who want honest reviews and community recommendations.